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Is Fracking Our Energy Future - 838 Words

Four Colorado Front Range cities, Boulder, Longmont, Loveland, and Fort Collins voted to place restrictions on hydraulic fracturing, or fracking as it is sometimes referred to, in the November 2013 elections. Greeley, a neighboring community, has made a statement in the opposite direction. According to journalist Natalya Savka, â€Å"There is no talk of a fracking ban in this city of 427 wells, a number that is predicted to quadruple within the next few years† (45). Hydraulic fracturing is the future of clean energy production in the United States, according to the gas and oil industry experts. Alex Prud’homme, author of Hydrofracking: What Everyone Needs to Know, says that hydrofracking is defined in different ways by different people. Prud’homme states the following: To those in the energy industry, it refers purely to the process of injecting fluids-which consist of water and between three and twelve chemicals, including hydrochloric acid, sodium chloride, met hanol, and isopropyic ethanol, that serve various functions-underground at high pressure to crack open shale rock, release natural gas or oil trapped there, and allow the hydrocarbons to flow to the surface. (24) To most people, hydrofracking or fracking is just an easy way to describe the processes used to drill a well and extract oil and gas from the site. Weld County, where Greeley is the largest city, is home to â€Å"more than 20,000 active oil and gas wells,† the most in the United States (Savka 45). The city isShow MoreRelatedWhy Fracking Is Not Be The Most Exciting Process1450 Words   |  6 PagesFracking may not be the most exciting process to learn about nor is it something many people want to get involved in but it s much more important than any of those people think. Fracking is the process of extracting fossil fuels by shooting a liquid into the ground that contains known and unknown chemicals. Just reading the description of the process of fracking can be a little freaky for some people and rightfully so. If one major oil company such as Chevron Corporation made the decision to findRead MoreHow Do Energy Coursing Through The Twenty First Century?1156 Words   |  5 Pa geswondered how energy just†¦ happens? We used to burn wood in furnaces to warm our houses, but in recent years we have switched into a modern world of air conditioning and indoor heating. We plug our chargers into the wall when we sleep and our iPhones and laptops are fully charged the next morning. Oil lamps and stoves have become things of the past. We used to know exactly where warmth and light came from, but with all these new advances and inventions, we’re not so sure. So again, how does energy happenRead MoreFracking : The Gas Boom1352 Words   |  6 Pagescommonly known as â€Å"fracking†, is a term that many people may have heard about, but actually have very little knowledge on. Fracking is a topic that is highly controversial between people who work in the industry, scientists, and environmental professionals. Fracking has been around for a long time, but it’s only been in the past thirty years that it’s really taken off in what is know n as the shale gas boom. As our sources of energy dwindle down it becomes important to consider our future and look intoRead MoreFracking (Pro-Con)1159 Words   |  5 Pagesâ€Å"Everything is energy and that’s all there is to it†¦Ã¢â‚¬  -Albert Einstein. For some of us the innovative method of hydraulic fracturing in the energy sector is a dream come true. To others, it is a nightmare. Often the word ‘fracking’ itself raises a lot of concerns, protests, and controversies. Environmentalists and the general public who are not aware of the facts and statistics about fracking, what’s called the bigger picture, often tend to think that fracking is a major concern and its impact onRead MoreFracking, The Splitting Decision : An Analysis1726 Words   |  7 PagesFracking, The Splitting Decision: An Analysis of the Advantages and Disadvantages of Fracking Abstract Fracking, or hydraulic fracturing, is the process of drilling into the Earth and subsequently directly a high-pressure water, sand, and chemical mixture at shale rock to release the gas inside, out through the head of the well. Fracking allows firms to access previously inaccessible resources of oil and gas buried underneath the earth and hidden in the rocks. In the U.S., fracking has boostedRead MoreThe Infinite Beauty Of Our World1730 Words   |  7 PagesThe infinite beauty of our world is one that demands a delicate balance of respect. For centuries, all life has coexisted with these just principles. Each time man’s reach exceeds his grasp, nature’s fury unleashes itself relentlessly and without pause. These grave disasters reshape the face of our planet, leaving behind scarred remnants of its former self for future generations to inherit. How much ill-fated treatment must our world endure? How long before a reckoning, too great a price, is paidRead MoreThe Economic Report On Fracking, Is It Worth It?1465 Words   |  6 PagesWeekly Economic Report Fracking, is it Worth it? Ron Withall Business 630, Dr. Lynn Reaser SUBJECT Our dependence on foreign oil and natural gas has created a vulnerability affecting our national security and economic stability. Up until this past decade there was an appreciable decline in our oil and natural gas production in the US and we were tied to world market price fluctuations. Oil prices and natural gas prices rose and fell based on OPEC’s and other large oil and natural gas producers’Read MoreHow Fracking Ignited The American Energy Revolution And Changed The World1577 Words   |  7 PagesHow Fracking Ignited the American Energy Revolution and Changed the World Russell Gold, a reporter for The Wall Street Journal, wrote a book entitled, The Boom: How Fracking Ignited the American Energy Revolution and Changed the World. In his book he begins by telling a personal story of how he has been affected by the â€Å"energy revolution. His parents, along with their friends, owned about 102 acres of land in Pennsylvania that was thought to have oil beneath it. The story begins when his parentsRead MoreA Brief Note On The Impact Of Fracking1657 Words   |  7 PagesKyle Quintana Candace Craig English 121 6 May 2015 The Impact of Fracking When it comes to vast amounts of energy sources, natural gas in America is not something most people believe is plentiful. As resources are used up it then becomes time to look for a new supply elsewhere. America has always been dependent on foreign trade, including fuels, which in turn leaves us vulnerable to steep prices. Natural gas is one very important fossil fuel and from its various uses, its numbers have continuedRead MoreFracking Affect The Community On A Local Level1434 Words   |  6 Pagessources of energy in the US and are mined through the process of fracking. B.Hydraulic fracturing, more commonly known as fracking, is a method of oil and natural gas extraction used to release natural gas that can be converted into energy. A mixture of water, sand, and chemicals is injected into shale formations thousands of feet below the surface returning with an untapped flow either gas or oil. Essentially, it is a relatively inexpensive and increasingly common method of energy extraction

Germany s Culture And Heritage - 1507 Words

Germany is a country in Western Europe, they are also wealthiest and most populated country in entire continent. Germany has the large amount of people in western Europe and also has the best economy system there. Germany’s landscapes are very similar to the United States, in Northern Germany that’s where you would find snowy mountains Mid-western would consist of the forested hills of the urbanized west. Even if Germany has a long history with everything from World War 2 and a lot of other events, the country is the youngest and newest even younger the United States. Germany. Before 1871 when Germany was called Prussia the land before was made up of many little kingdoms and Monarchies. This is why the Germans many consider themselves†¦show more content†¦Germany stayed but changed their name to Deutsches Reich which they had until the end of World War 2. In the 20th Century in Eastern Europe Germany was the most successful and powerful out of the European countries including Russia. They ended up crushing the Russians in the battle of Tannenberg. Russia was completely destroyed in all this and was forced to sign a peace treaty in March of 1918. Also during World War one the Germans made a ship that can be uses under water to surprise allies’ ships during the war. These boats where dubbed as German U boats by the allies, and are also known now as submarines today. In April of 1917 there was a cruise ship called the Lusitania which got shot up and sunk by a German -U-Boat forcing the United States of America into war against them. In September of 1919, this Austrian man by the name Adolf Hitler joined the politics. Adolf Hitler convinced people on the German committee that Germany was stabbed in the back by the Allies powers and the committee believed him and listened. They all came to the agreement that Germany was the best and was better than any country in the world and wanted all the Germans to live together to form a better, a greater Germany. The arty was racist and anti-Semitic which was understandable for the time being. In 1920 the small positions group was renamed the Nazi Party.Show MoreRelatedAdvantages And Disadvantages Of Tourism1661 Words   |  7 Pagesmoments among the time such as the beginning of the country in the medieval conquered by Romans, Mongolian and Chinese empires. In the 18’s century was influenced by the Latin countries as Italy, Spain and Portugal keeping even today the official language, the Latin. After the 19th century was overtook by Britain and Mussolini Italy follo wing a period of Germany domination in the time of the Second Great World War. The country won her independency in 1949 keeping strong relationship with the SovietRead MoreThe Importance of Archaeology1232 Words   |  5 Pagesis the study of historical and prehistorcial civilizations through the recovery and analysis of their materials culture. Moreover, it contains the study of human activity in the past. It has been often put to political use. In time of Adolf Hitler the Nazi Leader, archeology was unlikely special interest. The importance of Archeology was used by its leader to make his case that Germany had every right to invade surrounding countries. They used nationalism and the archeology itself to maintain andRead MoreEssay about Heritage Assessment981 Words   |  4 PagesHeritage Assessment Introduction Over the past 20 years a significant social movement in America has amplified public awareness toward the promotion of health and disease prevention, known as Healthy People 2000 and 2010. It has been beneficial in changing the focus of health care from a reactive standpoint to a proactive one, which endorses national health and prevention of disease (Edelmam Mandle, 2010). However delivery of health care objectives is not enough. Health providers must recognizeRead MoreCultural Heritage Protection Agencies During World War II978 Words   |  4 PagesDuring World War II the militaries of the United States and Germany selected individuals from the higher learning community to staff their art protection agencies. German and American army commanders sought individuals with extensive knowledge on cultural property, and information on how to identify and handle it properly. Individuals with these qualifications for protecting cultural property were selected for service under parent army organizations. Some were assigned officer ranks in their respectiveRead MoreThe Immigration Of Asian American Immigrants Essay1505 Words   |  7 Pagesthey willingly took upon menial and other dangerous jobs that others would not do.Employers did not feel compelled to equip them with the necessary protection needed dangerous jobs. In fact, â€Å"Thousands of Immigrants died in the building of the nation s canal and the road system† (â€Å"Immigration: Irish† pg.17).The citizens saw them as a threat because they were taking all their jobs even though they were really dangerous; hence they were unwelcomed and discriminated against. In addition, Americans didRead MoreEthnic Identity : What One Eats, And How One Communicates? Essay1637 Words   |  7 Pagesin conjunction with tourists, to celebrate the large proportion of German heritage comprising the area. However, the primary research questions I wish to explore with this festival is, first, how inclusive is this fe stival to outsiders not fitting the ethnic group celebrating their heritage and those who are not from the town? Second, what is the main motivation behind celebrating the town and its German-American heritage and if there are any other identities that are celebrated as well? To attemptRead MoreUnesco And The World Heritage List1539 Words   |  7 PagesUNESCO and the World Heritage List After the devastation created by World War I, and II, UNESCO (United Nations Educational, Scientific, and Cultural Organization) was founded in 1945. This organization was created as a way to establish peace, based on humanity’s intellectual and moral solidarity. Then in 1972, UNESCO founded the World Heritage Convention as a way to protect sites of exceptional worldwide importance (UNESCO, 2012). This convention was later ratified by 191 countries, making itRead MoreReligious Transformations Of The United States1275 Words   |  6 Pagesreligious transformations. The following paragraphs will briefly examine five different transformations that have occurred during the history of religion in the United States. Pluralism is by definition, the coexistence of multiple, groups, religions, cultures, etc. One example of Pluralism that sticks out is the history of colonial Protestantism. As discussed in class, Protestantism stemmed from desire to reform the Roman Catholic Church. The actions of three figures, Martin Luther, John Calvin, and KingRead MoreCultural Background : A Cultural Perspective As A Future Counselor808 Words   |  4 Pagesfreckles definitely do not go unnoticed. â€Å"It’s the Irish in me,† I often respond, but if a person could look beyond my spotted skin to within, they’d see that I identify most with my German heritage. When my paternal grandparents immigrated from Germany to the United States in the 1950’s, they brought their culture with them, influencing future generations, and especially myself. After analyzing my three family generations, I was proud to learn how my cultural background has greatly contributed to my

Character Analysis of Sheila in An Inspector Calls Essay Example For Students

Character Analysis of Sheila in An Inspector Calls Essay Sheila is unlike any other character in the play she is far more conscientious and more sensitive than any of the others, and she does not express her opinion as frequently or forcefully as her parents. When Sheila hears of the death of Eva Smith she is genuinely shocked by the news, and despite the fact that she does not know her, she is still upset. We can see this from what she says when she hears the news: Oh how horrible! . When the Inspector shows her a photograph of the girl she reacts much more dramatically than any of the others, which tells us that perhaps she had already realised that her behaviour towards the girl had been inappropriate and unnecessary, and that she was feeling guilty about it. Sheila is more moral than the other characters and this can be seen throughout her questioning, and she is immediately sorry for having had a part to play in the demise of Eva Smith. When it is revealed that Sheila was the one who had Eva Smith made redundant she is immediately sorry and obviously upset that she did something like this. Its the only time Ive ever done anything like that, and Ill never, never do it again to anybody, from this we can see that she is genuinely sorry, and rather than trying to make excuses or remove any blame from her, she accepts her responsibility for the welfare of the girl, and makes a decision to change her behaviour in future, which is a very different reaction from any of the others. Sheila demonstrates that she is ashamed of her actions and she is the only character to tell the Inspector the truth from the beginning. Another noticeable aspect of Sheilas character is that she submits to the authority of the Inspector where no other character does, and she warns the others against trying to hide facts from him as she believes he already knows everything. In Act 2 Sheila encourages her mother to admit everything to the Inspector: It means that weve no excuse now for putting on airs and that if weve any sense we wont try, and And now youre pretending not to recognise from that photograph. I admit I dont know why you should, but I know jolly well you did in fact recognise her, from the way you looked. And if youre not telling the truth, why should the Inspector apologise? And cant you see, both of you, youre making it worse? . From these quotes we can see that Sheila is in favour of getting all the facts out in the open to avoid any surprises later, and she even goes so far as to scold her parents for putting on airs in order to intimidate the Inspector. In the final act, once it has been discovered that the Inspector was not a real police Inspector, Sheila and Eric both reject the idea that everything is ok now that there will not be a public scandal. Sheila points out that there are moral considerations which should be more important than superficial worries about status and public embarrassment. It is apparent throughout the play that Sheila demonstrates far more compassion for human life, and a lot less prejudice over class boundaries than her parents or Gerald, and she is more conscientious. The events of the play obviously affected her, and she has learned from the evening with the Inspector where the others have not about the way she should treat other people, especially those whom she might previously have considered lower than herself.

Is The Gulf War Syndrome Real Essays - Military Personnel

Is The Gulf War Syndrome Real? Is the Gulf War Syndrome Real? On August 2, 1990, Iraq invaded Kuwait. The United States government acted very quickly. Ships were dispatched to the Persian Gulf, and oil prices shot up as and oil embargo was placed against Iraq. The U.S. government told us that Saddam Hussein was poised to invade the neighboring countries, including Saudi Arabia, and the worlds oil supply was threatened. George Bush launched operation Desert Shield in which a coalition of many nation's armies gathered in the deserts of Saudi Arabia bordering Iraq and Kuwait. As the war began, the coalition of national armies assembled in Saudi Arabia took a few SCUD missile shots fired from Iraq. When the troops started moving in, Sadam's army turned and tried to get out of Kuwait. The Iraqi Republican Guard stayed safely back, far from the fighting. Several hundred U.S. troops died in the brief battle, and ten's of thousands of Iraqis died. Many, if not most, of the U.S. deaths were the result of friendly fire. At this point, George Bush decided to bring the troops home. UN weapons inspectors converged on Iraq and the coalition armies dispersed. Perhaps the most hyped war in history was now over. It was almost certainly the war most orchestrated for the media. All the troops had been drilled for months in preparation for a tremendous battle and possibly chemical and biological weapons. Suddenly it was over. They were sent home and returned to their normal everyday lives. Memories of the threat of chemical and biological weapons remained. Years pass before rumors begin to surface, a veteran suddenly died for no known cause there was a veteran who developed an enormous tumor and there was a veteran who's new child is severely malformed. The threat of chemical and biological weapons returns to everyone's memory. People start thinking that perhaps this is the cause of all these illnesses. The threat seemed very real. If it could be demonstrated that Gulf War veterans are suffering from the effects of chemical or biological weapons, they might have grounds for some restitution from the United States government, or perhaps the Iraqi government. Organizations began to form in response to rising concern over the plight of Gulf War veterans. Official Pentagon numbers show a total of 697,000 U.S. citizens took part in the Gulf War, but they may not include non-military members. About 6 percent of Gulf War veterans have reported an ailment they believe is linked to their service. The Pentagon found that 85 percent had ailments or diseases with known causes not linked to the Gulf War. Further Defense Department research is focusing on the slightly less than 1 percent of all Gulf War veterans, whose ailments could not be diagnosed. Their problems included headache and memory loss, fatigue, sleep disorders, and intestinal and respiratory ailments. These have come to be known as the symptoms of Gulf War Syndrome. The Gulf War Syndrome is nothing more than a hearsay. It is a disease in which all of the science involving it is replaced by rumor. The opinions or real medical experts are replaced by the opinion of veterans who believe they are now medical experts. There have been accounts of symptoms such as: aching muscles, aching joints, abdominal pain, facial pain, chest pain, blood clots, flushing, night sweats, blurry vision, photosensitivity, jaundice, bruising, shaking, vomiting, fevers, sinus growths, irritability, fatigue, swollen lymph nodes, weight loss, weight gain, loss of appetite, heartburn, nausea, bad breath, hair loss, graying hair, rashes, sore throat, heart disease, diverticulitis and other intestinal disorders, kidney stones, a growth in the eye, tingling and itching sensations, sore gums, cough, cancer, diarrhea with and without bleeding, constipation, testicular pain, epididymitis, unspecified swelling, memory loss, dizziness, inability to concentrate, choking sensation, depression, lightheadedness, hot and cold flashes, labored breathing, sneezing, sensitive teeth and other dental problems, neurological disorders, nasal congestion, bronchitis, leg cramps, twitching, hemorrhoids, thyroid problems, welts, rectal and vaginal bleeding, colon polyps, increased urination, a bulging disk in the neck, hypertension, blood in urine, insomnia, headaches, and a foot fungus that will not go away. There have been more believable examples such as in the case of Michael Adcock. Adcock died in 1992 from lymphoma, which is cancer of the lymph glands, which then spread to the rest of his body. He thoroughly believed that he had contracted the lymphoma by being exposed by something in the war. His story was very believable, and the media attentively reported the story.

How To Plan A Blog Schedule That Will Crush Your Goals

How To Plan A Blog Schedule That Will Crush Your Goals So you know how to write awesome blog posts. And you know how to increase your blog traffic. The next step, then, is to  define a blog schedule that will help you publish  those awesome blog posts super consistently to increase your: Social media shares Social media subscribers Traffic Newsletter subscribers Customer conversions And all that, done in a way that helps you reach your goals. No sweat, right? How To Plan A Blog Schedule That Will Crush Your GoalsHere's exactly how you can do all of that with a blog schedule that really works: Begin By Defining  Your Blogging Goals Chances are, you're looking to create a blog schedule because you've heard publishing consistent content can help you grow your blog. It's true! Actually, folks who publish consistent content get as much as 30% more traffic for every post they publish, all while saving about an hour per post. And not only that, it makes your life a whole lot easier to look at a calendar full of blog post ideas instead of a blank slate and wondering, "What am I going to write today?" But- defining your blog schedule or even planning to publish more content isn't  your goal. Start first with a few measurements that'll help you focus your efforts on the right kinds of growth for your blog: Social media shares, social media subscribers, traffic, newsletter subscribers, and customer conversions are great goals to start with. Before  you even think about your optimal blog schedule, where would you like these numbers to be? I've seen first hand how social media shares influence all of these metrics in this order to grow customer conversions. 63% of 's blog traffic comes from social media, so you can see how all of these metrics are super important to us. These are good goals to have for your blog: ...Essentially, think of 10x growth. This mindset is what drives every decision we make at on how we use our time, and it's a good model for you, too! When you add something to your plate, ask yourself, "Will this help us drive 10x growth, or is this just a nice-to-have?" Takeaways: At this point, define goals for each of these metrics using the formula: social media shares, social media subscribers, traffic, newsletter subscribers, and customer conversions. If other measurements are more important to you, apply the formula to those to define your goals. It's possible that you're not looking for 10x growth for a certain goal (and maybe that is unachievable for certain measurements). Determine a figure for every goal that you will measure- just make sure there is really a number to which you will compare your results to understand how you're making an impact. Train Your Blogging Goals to Be... Well... SMART. Great goals are specific, measurable, actionable, realistic, and  time sensitive. You just figured out exactly what you'll measure, so at this point, just define your goals a bit further with a format like this: And you can do your own with a structure like this: Know How You Will Really Meet  Your Blog Schedule Chances are, you're one of the 70% of B2B marketers who plan to create more content this year. So, before you just jump in, let's get your resources figured out to make executing your blog schedule that much easier once you get going. 1. Roles You'll Need to Write Your Blog Posts: For blogging, there are only a handful roles  you need to fill: Writing Designing Publishing Promoting Recommended Reading: How to Set SMART Marketing Goals 2. People You'll Need to Fill Your Roles: That said, you  could probably get started with as few as  3 people: Author who writes the post. Designer who designs inline graphics. Editor who publishes and promotes the post. You only need three people to publish awesome content. #blogging3. Tools Your Team Will Need to Complete Their Roles: The second part of knowing your resources involves understanding what tools you'll use to create and manage your posts. For the minimum viable post that only includes text, graphics, and promotion, you may look at tools like: WordPress for the author to write the post. Photoshop  for the designer to design the post (or even a few free tools to design it yourself for you solo content creators out there). If you're low on budget but need a full-powered solution, GIMP is a free alternative  comparable to Photoshop. for the editor to manage the entire content creation process with  your author and designer, while publishing and promoting the post. Recommended Reading: How to Structure Your Content Marketing Team to Create Your Best Content 4. Time Commitment to Create Your Blog Posts: And the last part is understanding how much time each of these things takes to do. That will help you plan backward based on the amount of effort needed for your blog posts. Here are a few things to look into for that: Understand how long your average posts will be. That will  give you some indication for a time commitment from your author (maybe multiple). For example,  writing a 1,500-word post for the blog takes me about 4–5 hours with research, ideation, and actual writing. Estimate  how many graphics you'll include with every post. This may vary, but your designer  can probably estimate how much time she needs for every post, which will help her understand her commitment to the process. Know  exactly how you will promote your content so your editor can estimate his time commitment for social sharing, repurposing, syndication, and any other content distribution you're planning. Find your  people, tools, and time to know exactly how you'll execute your blog schedule.This knowledge will help you plan ahead far enough with your blog schedule to help your entire team have the time they need to create awesome content. It'll help you avoid rushing folks who actually may need a bit more time, while also helping everyone on the team understand when they should start executing their responsibilities. Takeaways: Figure out the names of everyone who will help you out. Meet with  those folks and their managers to agree on their time commitments and responsibilities. Know exactly what tools you need to be successful. Then get those tools in working order. Define a  task-based workflow  that will help your team complete their responsibilities on time once you get started with your blog schedule. Plan Your Blog Schedule Um, finally?! You could skip here, but if you don't know the goals you're trying to reach, and you have no one and no tools to help you get here, it's a little tricky to plan  your blog schedule! 1. Understand Your Optimal Publishing Frequency (What You'd Like  To Do) It's always helpful to understand your dream before you get started: How many posts would you like to publish every week? How about every month? That visualization is a great place to start just so you know how you'll ramp up your efforts. It's easy for the team to see  how much content you'd like to publish down the road. But for now- start with a minimal posting frequency to build your momentum. 2. Start Slow I've heard of folks starting their blog and publishing tons of content right off the bat: @njellering actually I did it the opposite way, started blogging more 3/4 per week and now working more on seo and distribution #cochat Cristina Hontanilla (@CHontanilla) May 7, 2015 What I fear for newbies starting that way, especially when working with a team new to blogging, is that there is tons of room for burnout by publishing too much content too quickly.  Instead, in the first months especially, focus on publishing enough content to work through the awkward newness of blogging, without overwhelming your team. Give your team time after every post in your first two months to walk through what went well, what you should do differently next time, and what you should stop doing entirely. After that, you could shift those meetings to once a month. Here's what a beginner's first six months' blog schedule could look like: At this point, you've worked though a ton of content with your team, and it's a good chance to measure your results to improve your content. 3. Measure the Success of Your First Posts You Published You know your goals. Quickly review how an average post contributes to your goals. Now that you've worked up a consistent blog schedule, that's as easy as looking at a week's (or possibly a month's) worth of measurements for your content and averaging the numbers. Plan time to measure the success of your posts. Use that knowledge to make quick improvements.Fill in the entire team on how you're doing. That way, everyone can figure out ways to improve their areas of responsibilities that will improve all of the content you publish (which  will also help you reach your goals). Recommended Reading: How to Make 2017 Super Organized With an Easy Content Calendar Template 4.  Calculate a Publishing Frequency to Reach Your Goals From the previous step, you've figured out how an average post contributes to your goals to increase: Social media shares Social media subscribers Traffic Newsletter subscribers Customer conversions From here, use those figures to determine the amount of posts you'd need to publish in your blog schedule to reach your goals: 5. Is that Publishing Frequency Achievable? When you use this algorithm, some goals may require a lot more content than others. That's fine. It's just a tool to help you gauge how much content to publish to reach your goals. And keep in mind, this is only accurate if your posts don't get more traction, which they all certainly will as you increase your publishing frequency and  maintain consistency. A consistent blog schedule will help you grow your audience and get better  results from every post.Now it's time to take a hard look at your goals, the resources you have available to you to create content (specifically, the time involved from everyone on the team dedicated to creating your awesome content), and determine a super achievable publishing frequency. Here's what to look for: How much time does it take to write, design, publish, and promote a single  post? Is it possible for your team to scale to a happy medium amount of content publishing that either hits your goals or is really close? What could you quit doing to dedicate more time to creating awesome content? What improvements could you make in your content creation process to spend less time developing your  content? Finding efficiencies to publish content quicker will  help you scale- but be wary of the boogeyman saying, "Don't sacrifice quality for quantity." Don't sacrifice quality for quantity.6. Plan Content Improvements to Increase Success of Every Post Chances are, you're able to publish a decent amount of content that helps you nearly hit your goals. From here, some of the best ways to reach your goals are to improve every piece of content you publish. That way, every post delivers more results to your goals, which means you can get more results by publishing less content. Considering our major goals, here are a few quick wins to increase your efficiency with each: Social media shares. Write social media friendly content to help people want to share your content. Use social media buttons in your content in the best places to help people share your content. Plan a social media editorial calendar to boost your shares of your content to quadruple your traffic. Social media subscribers. Curate content to share with your subscribers to bring them the best of the best from your niche. Encourage readers to subscribe to your social accounts to get the latest and greatest from your blog. Include a way for readers to follow you when they sign up for emails (an easy automatic opt-in in their settings works well). Traffic. Publish really useful, helpful, educational, or entertaining content worthy of sharing. Optimize your posts for search engines to get long-term traffic. Share your content on social media more than once. Newsletter subscribers. Build an email list and community around your content. Be clear and honest with your opt-ins by telling your subscribers exactly what they'll get. Trade free content for email addresses. Customer conversions. Map out your customers' journey from a newbie to a veteran, and write content for all stages of the marketing funnel. Test different email  templates, subject lines, and more while including calls to action to convert. Ask readers to purchase what you're selling. You're providing helpful content with the goal to convert readers into buyers, so include calls to action in appropriate places throughout your content (without being overwhelmingly salesy). Recommended Reading: This is the Ultimate Blog Writing Process to Create Killer Posts 7. Publish Your Optimal Blog Schedule For example, if you decide to boost your blog schedule to publish two posts a week, here is a game plan to increase your blog schedule publishing for your next 6 months: Note that the first two months involve finding the best times to publish your blog posts. That's something you'll do no matter if you're looking to publish two posts a week or more. Use  a content marketing editorial calendar template to map out your publishing frequency like this example. 8. Iterate and Try New Things This is the fun part: Execute your plan. You just planned  out an entire year blog schedule for your content! Measure your goals, improve your content, and repeat, repeat, repeat. Congrats on setting up your annual blog schedule! How To Plan A Blog Schedule That Will Crush Your Goals So you know how to write awesome blog posts. And you know how to increase your blog traffic. The next step, then, is to  define a blog schedule that will help you publish  those awesome blog posts super consistently to increase your: Social media shares Social media subscribers Traffic Newsletter subscribers Customer conversions And all that, done in a way that helps you reach your goals. No sweat, right? How To Plan A Blog Schedule That Will Crush Your GoalsHere's exactly how you can do all of that with a blog schedule that really works: Begin By Defining  Your Blogging Goals Chances are, you're looking to create a blog schedule because you've heard publishing consistent content can help you grow your blog. It's true! Actually, folks who publish consistent content get as much as 30% more traffic for every post they publish, all while saving about an hour per post. And not only that, it makes your life a whole lot easier to look at a calendar full of blog post ideas instead of a blank slate and wondering, "What am I going to write today?" But- defining your blog schedule or even planning to publish more content isn't  your goal. Start first with a few measurements that'll help you focus your efforts on the right kinds of growth for your blog: Social media shares, social media subscribers, traffic, newsletter subscribers, and customer conversions are great goals to start with. Before  you even think about your optimal blog schedule, where would you like these numbers to be? I've seen first hand how social media shares influence all of these metrics in this order to grow customer conversions. 63% of 's blog traffic comes from social media, so you can see how all of these metrics are super important to us. These are good goals to have for your blog: ...Essentially, think of 10x growth. This mindset is what drives every decision we make at on how we use our time, and it's a good model for you, too! When you add something to your plate, ask yourself, "Will this help us drive 10x growth, or is this just a nice-to-have?" Takeaways: At this point, define goals for each of these metrics using the formula: social media shares, social media subscribers, traffic, newsletter subscribers, and customer conversions. If other measurements are more important to you, apply the formula to those to define your goals. It's possible that you're not looking for 10x growth for a certain goal (and maybe that is unachievable for certain measurements). Determine a figure for every goal that you will measure- just make sure there is really a number to which you will compare your results to understand how you're making an impact. Train Your Blogging Goals to Be... Well... SMART. Great goals are specific, measurable, actionable, realistic, and  time sensitive. You just figured out exactly what you'll measure, so at this point, just define your goals a bit further with a format like this: And you can do your own with a structure like this: Know How You Will Really Meet  Your Blog Schedule Chances are, you're one of the 70% of B2B marketers who plan to create more content this year. So, before you just jump in, let's get your resources figured out to make executing your blog schedule that much easier once you get going. 1. Roles You'll Need to Write Your Blog Posts: For blogging, there are only a handful roles  you need to fill: Writing Designing Publishing Promoting Recommended Reading: How to Set SMART Marketing Goals 2. People You'll Need to Fill Your Roles: That said, you  could probably get started with as few as  3 people: Author who writes the post. Designer who designs inline graphics. Editor who publishes and promotes the post. You only need three people to publish awesome content. #blogging3. Tools Your Team Will Need to Complete Their Roles: The second part of knowing your resources involves understanding what tools you'll use to create and manage your posts. For the minimum viable post that only includes text, graphics, and promotion, you may look at tools like: WordPress for the author to write the post. Photoshop  for the designer to design the post (or even a few free tools to design it yourself for you solo content creators out there). If you're low on budget but need a full-powered solution, GIMP is a free alternative  comparable to Photoshop. for the editor to manage the entire content creation process with  your author and designer, while publishing and promoting the post. Recommended Reading: How to Structure Your Content Marketing Team to Create Your Best Content 4. Time Commitment to Create Your Blog Posts: And the last part is understanding how much time each of these things takes to do. That will help you plan backward based on the amount of effort needed for your blog posts. Here are a few things to look into for that: Understand how long your average posts will be. That will  give you some indication for a time commitment from your author (maybe multiple). For example,  writing a 1,500-word post for the blog takes me about 4–5 hours with research, ideation, and actual writing. Estimate  how many graphics you'll include with every post. This may vary, but your designer  can probably estimate how much time she needs for every post, which will help her understand her commitment to the process. Know  exactly how you will promote your content so your editor can estimate his time commitment for social sharing, repurposing, syndication, and any other content distribution you're planning. Find your  people, tools, and time to know exactly how you'll execute your blog schedule.This knowledge will help you plan ahead far enough with your blog schedule to help your entire team have the time they need to create awesome content. It'll help you avoid rushing folks who actually may need a bit more time, while also helping everyone on the team understand when they should start executing their responsibilities. Takeaways: Figure out the names of everyone who will help you out. Meet with  those folks and their managers to agree on their time commitments and responsibilities. Know exactly what tools you need to be successful. Then get those tools in working order. Define a  task-based workflow  that will help your team complete their responsibilities on time once you get started with your blog schedule. Plan Your Blog Schedule Um, finally?! You could skip here, but if you don't know the goals you're trying to reach, and you have no one and no tools to help you get here, it's a little tricky to plan  your blog schedule! 1. Understand Your Optimal Publishing Frequency (What You'd Like  To Do) It's always helpful to understand your dream before you get started: How many posts would you like to publish every week? How about every month? That visualization is a great place to start just so you know how you'll ramp up your efforts. It's easy for the team to see  how much content you'd like to publish down the road. But for now- start with a minimal posting frequency to build your momentum. 2. Start Slow I've heard of folks starting their blog and publishing tons of content right off the bat: @njellering actually I did it the opposite way, started blogging more 3/4 per week and now working more on seo and distribution #cochat Cristina Hontanilla (@CHontanilla) May 7, 2015 What I fear for newbies starting that way, especially when working with a team new to blogging, is that there is tons of room for burnout by publishing too much content too quickly.  Instead, in the first months especially, focus on publishing enough content to work through the awkward newness of blogging, without overwhelming your team. Give your team time after every post in your first two months to walk through what went well, what you should do differently next time, and what you should stop doing entirely. After that, you could shift those meetings to once a month. Here's what a beginner's first six months' blog schedule could look like: At this point, you've worked though a ton of content with your team, and it's a good chance to measure your results to improve your content. 3. Measure the Success of Your First Posts You Published You know your goals. Quickly review how an average post contributes to your goals. Now that you've worked up a consistent blog schedule, that's as easy as looking at a week's (or possibly a month's) worth of measurements for your content and averaging the numbers. Plan time to measure the success of your posts. Use that knowledge to make quick improvements.Fill in the entire team on how you're doing. That way, everyone can figure out ways to improve their areas of responsibilities that will improve all of the content you publish (which  will also help you reach your goals). Recommended Reading: How to Make 2017 Super Organized With an Easy Content Calendar Template 4.  Calculate a Publishing Frequency to Reach Your Goals From the previous step, you've figured out how an average post contributes to your goals to increase: Social media shares Social media subscribers Traffic Newsletter subscribers Customer conversions From here, use those figures to determine the amount of posts you'd need to publish in your blog schedule to reach your goals: 5. Is that Publishing Frequency Achievable? When you use this algorithm, some goals may require a lot more content than others. That's fine. It's just a tool to help you gauge how much content to publish to reach your goals. And keep in mind, this is only accurate if your posts don't get more traction, which they all certainly will as you increase your publishing frequency and  maintain consistency. A consistent blog schedule will help you grow your audience and get better  results from every post.Now it's time to take a hard look at your goals, the resources you have available to you to create content (specifically, the time involved from everyone on the team dedicated to creating your awesome content), and determine a super achievable publishing frequency. Here's what to look for: How much time does it take to write, design, publish, and promote a single  post? Is it possible for your team to scale to a happy medium amount of content publishing that either hits your goals or is really close? What could you quit doing to dedicate more time to creating awesome content? What improvements could you make in your content creation process to spend less time developing your  content? Finding efficiencies to publish content quicker will  help you scale- but be wary of the boogeyman saying, "Don't sacrifice quality for quantity." Don't sacrifice quality for quantity.6. Plan Content Improvements to Increase Success of Every Post Chances are, you're able to publish a decent amount of content that helps you nearly hit your goals. From here, some of the best ways to reach your goals are to improve every piece of content you publish. That way, every post delivers more results to your goals, which means you can get more results by publishing less content. Considering our major goals, here are a few quick wins to increase your efficiency with each: Social media shares. Write social media friendly content to help people want to share your content. Use social media buttons in your content in the best places to help people share your content. Plan a social media editorial calendar to boost your shares of your content to quadruple your traffic. Social media subscribers. Curate content to share with your subscribers to bring them the best of the best from your niche. Encourage readers to subscribe to your social accounts to get the latest and greatest from your blog. Include a way for readers to follow you when they sign up for emails (an easy automatic opt-in in their settings works well). Traffic. Publish really useful, helpful, educational, or entertaining content worthy of sharing. Optimize your posts for search engines to get long-term traffic. Share your content on social media more than once. Newsletter subscribers. Build an email list and community around your content. Be clear and honest with your opt-ins by telling your subscribers exactly what they'll get. Trade free content for email addresses. Customer conversions. Map out your customers' journey from a newbie to a veteran, and write content for all stages of the marketing funnel. Test different email  templates, subject lines, and more while including calls to action to convert. Ask readers to purchase what you're selling. You're providing helpful content with the goal to convert readers into buyers, so include calls to action in appropriate places throughout your content (without being overwhelmingly salesy). Recommended Reading: This is the Ultimate Blog Writing Process to Create Killer Posts 7. Publish Your Optimal Blog Schedule For example, if you decide to boost your blog schedule to publish two posts a week, here is a game plan to increase your blog schedule publishing for your next 6 months: Note that the first two months involve finding the best times to publish your blog posts. That's something you'll do no matter if you're looking to publish two posts a week or more. Use  a content marketing editorial calendar template to map out your publishing frequency like this example. 8. Iterate and Try New Things This is the fun part: Execute your plan. You just planned  out an entire year blog schedule for your content! Measure your goals, improve your content, and repeat, repeat, repeat. Congrats on setting up your annual blog schedule! How To Plan A Blog Schedule That Will Crush Your Goals So you know how to write awesome blog posts. And you know how to increase your blog traffic. The next step, then, is to  define a blog schedule that will help you publish  those awesome blog posts super consistently to increase your: Social media shares Social media subscribers Traffic Newsletter subscribers Customer conversions And all that, done in a way that helps you reach your goals. No sweat, right? How To Plan A Blog Schedule That Will Crush Your GoalsHere's exactly how you can do all of that with a blog schedule that really works: Begin By Defining  Your Blogging Goals Chances are, you're looking to create a blog schedule because you've heard publishing consistent content can help you grow your blog. It's true! Actually, folks who publish consistent content get as much as 30% more traffic for every post they publish, all while saving about an hour per post. And not only that, it makes your life a whole lot easier to look at a calendar full of blog post ideas instead of a blank slate and wondering, "What am I going to write today?" But- defining your blog schedule or even planning to publish more content isn't  your goal. Start first with a few measurements that'll help you focus your efforts on the right kinds of growth for your blog: Social media shares, social media subscribers, traffic, newsletter subscribers, and customer conversions are great goals to start with. Before  you even think about your optimal blog schedule, where would you like these numbers to be? I've seen first hand how social media shares influence all of these metrics in this order to grow customer conversions. 63% of 's blog traffic comes from social media, so you can see how all of these metrics are super important to us. These are good goals to have for your blog: ...Essentially, think of 10x growth. This mindset is what drives every decision we make at on how we use our time, and it's a good model for you, too! When you add something to your plate, ask yourself, "Will this help us drive 10x growth, or is this just a nice-to-have?" Takeaways: At this point, define goals for each of these metrics using the formula: social media shares, social media subscribers, traffic, newsletter subscribers, and customer conversions. If other measurements are more important to you, apply the formula to those to define your goals. It's possible that you're not looking for 10x growth for a certain goal (and maybe that is unachievable for certain measurements). Determine a figure for every goal that you will measure- just make sure there is really a number to which you will compare your results to understand how you're making an impact. Train Your Blogging Goals to Be... Well... SMART. Great goals are specific, measurable, actionable, realistic, and  time sensitive. You just figured out exactly what you'll measure, so at this point, just define your goals a bit further with a format like this: And you can do your own with a structure like this: Know How You Will Really Meet  Your Blog Schedule Chances are, you're one of the 70% of B2B marketers who plan to create more content this year. So, before you just jump in, let's get your resources figured out to make executing your blog schedule that much easier once you get going. 1. Roles You'll Need to Write Your Blog Posts: For blogging, there are only a handful roles  you need to fill: Writing Designing Publishing Promoting Recommended Reading: How to Set SMART Marketing Goals 2. People You'll Need to Fill Your Roles: That said, you  could probably get started with as few as  3 people: Author who writes the post. Designer who designs inline graphics. Editor who publishes and promotes the post. You only need three people to publish awesome content. #blogging3. Tools Your Team Will Need to Complete Their Roles: The second part of knowing your resources involves understanding what tools you'll use to create and manage your posts. For the minimum viable post that only includes text, graphics, and promotion, you may look at tools like: WordPress for the author to write the post. Photoshop  for the designer to design the post (or even a few free tools to design it yourself for you solo content creators out there). If you're low on budget but need a full-powered solution, GIMP is a free alternative  comparable to Photoshop. for the editor to manage the entire content creation process with  your author and designer, while publishing and promoting the post. Recommended Reading: How to Structure Your Content Marketing Team to Create Your Best Content 4. Time Commitment to Create Your Blog Posts: And the last part is understanding how much time each of these things takes to do. That will help you plan backward based on the amount of effort needed for your blog posts. Here are a few things to look into for that: Understand how long your average posts will be. That will  give you some indication for a time commitment from your author (maybe multiple). For example,  writing a 1,500-word post for the blog takes me about 4–5 hours with research, ideation, and actual writing. Estimate  how many graphics you'll include with every post. This may vary, but your designer  can probably estimate how much time she needs for every post, which will help her understand her commitment to the process. Know  exactly how you will promote your content so your editor can estimate his time commitment for social sharing, repurposing, syndication, and any other content distribution you're planning. Find your  people, tools, and time to know exactly how you'll execute your blog schedule.This knowledge will help you plan ahead far enough with your blog schedule to help your entire team have the time they need to create awesome content. It'll help you avoid rushing folks who actually may need a bit more time, while also helping everyone on the team understand when they should start executing their responsibilities. Takeaways: Figure out the names of everyone who will help you out. Meet with  those folks and their managers to agree on their time commitments and responsibilities. Know exactly what tools you need to be successful. Then get those tools in working order. Define a  task-based workflow  that will help your team complete their responsibilities on time once you get started with your blog schedule. Plan Your Blog Schedule Um, finally?! You could skip here, but if you don't know the goals you're trying to reach, and you have no one and no tools to help you get here, it's a little tricky to plan  your blog schedule! 1. Understand Your Optimal Publishing Frequency (What You'd Like  To Do) It's always helpful to understand your dream before you get started: How many posts would you like to publish every week? How about every month? That visualization is a great place to start just so you know how you'll ramp up your efforts. It's easy for the team to see  how much content you'd like to publish down the road. But for now- start with a minimal posting frequency to build your momentum. 2. Start Slow I've heard of folks starting their blog and publishing tons of content right off the bat: @njellering actually I did it the opposite way, started blogging more 3/4 per week and now working more on seo and distribution #cochat Cristina Hontanilla (@CHontanilla) May 7, 2015 What I fear for newbies starting that way, especially when working with a team new to blogging, is that there is tons of room for burnout by publishing too much content too quickly.  Instead, in the first months especially, focus on publishing enough content to work through the awkward newness of blogging, without overwhelming your team. Give your team time after every post in your first two months to walk through what went well, what you should do differently next time, and what you should stop doing entirely. After that, you could shift those meetings to once a month. Here's what a beginner's first six months' blog schedule could look like: At this point, you've worked though a ton of content with your team, and it's a good chance to measure your results to improve your content. 3. Measure the Success of Your First Posts You Published You know your goals. Quickly review how an average post contributes to your goals. Now that you've worked up a consistent blog schedule, that's as easy as looking at a week's (or possibly a month's) worth of measurements for your content and averaging the numbers. Plan time to measure the success of your posts. Use that knowledge to make quick improvements.Fill in the entire team on how you're doing. That way, everyone can figure out ways to improve their areas of responsibilities that will improve all of the content you publish (which  will also help you reach your goals). Recommended Reading: How to Make 2017 Super Organized With an Easy Content Calendar Template 4.  Calculate a Publishing Frequency to Reach Your Goals From the previous step, you've figured out how an average post contributes to your goals to increase: Social media shares Social media subscribers Traffic Newsletter subscribers Customer conversions From here, use those figures to determine the amount of posts you'd need to publish in your blog schedule to reach your goals: 5. Is that Publishing Frequency Achievable? When you use this algorithm, some goals may require a lot more content than others. That's fine. It's just a tool to help you gauge how much content to publish to reach your goals. And keep in mind, this is only accurate if your posts don't get more traction, which they all certainly will as you increase your publishing frequency and  maintain consistency. A consistent blog schedule will help you grow your audience and get better  results from every post.Now it's time to take a hard look at your goals, the resources you have available to you to create content (specifically, the time involved from everyone on the team dedicated to creating your awesome content), and determine a super achievable publishing frequency. Here's what to look for: How much time does it take to write, design, publish, and promote a single  post? Is it possible for your team to scale to a happy medium amount of content publishing that either hits your goals or is really close? What could you quit doing to dedicate more time to creating awesome content? What improvements could you make in your content creation process to spend less time developing your  content? Finding efficiencies to publish content quicker will  help you scale- but be wary of the boogeyman saying, "Don't sacrifice quality for quantity." Don't sacrifice quality for quantity.6. Plan Content Improvements to Increase Success of Every Post Chances are, you're able to publish a decent amount of content that helps you nearly hit your goals. From here, some of the best ways to reach your goals are to improve every piece of content you publish. That way, every post delivers more results to your goals, which means you can get more results by publishing less content. Considering our major goals, here are a few quick wins to increase your efficiency with each: Social media shares. Write social media friendly content to help people want to share your content. Use social media buttons in your content in the best places to help people share your content. Plan a social media editorial calendar to boost your shares of your content to quadruple your traffic. Social media subscribers. Curate content to share with your subscribers to bring them the best of the best from your niche. Encourage readers to subscribe to your social accounts to get the latest and greatest from your blog. Include a way for readers to follow you when they sign up for emails (an easy automatic opt-in in their settings works well). Traffic. Publish really useful, helpful, educational, or entertaining content worthy of sharing. Optimize your posts for search engines to get long-term traffic. Share your content on social media more than once. Newsletter subscribers. Build an email list and community around your content. Be clear and honest with your opt-ins by telling your subscribers exactly what they'll get. Trade free content for email addresses. Customer conversions. Map out your customers' journey from a newbie to a veteran, and write content for all stages of the marketing funnel. Test different email  templates, subject lines, and more while including calls to action to convert. Ask readers to purchase what you're selling. You're providing helpful content with the goal to convert readers into buyers, so include calls to action in appropriate places throughout your content (without being overwhelmingly salesy). Recommended Reading: This is the Ultimate Blog Writing Process to Create Killer Posts 7. Publish Your Optimal Blog Schedule For example, if you decide to boost your blog schedule to publish two posts a week, here is a game plan to increase your blog schedule publishing for your next 6 months: Note that the first two months involve finding the best times to publish your blog posts. That's something you'll do no matter if you're looking to publish two posts a week or more. Use  a content marketing editorial calendar template to map out your publishing frequency like this example. 8. Iterate and Try New Things This is the fun part: Execute your plan. You just planned  out an entire year blog schedule for your content! Measure your goals, improve your content, and repeat, repeat, repeat. Congrats on setting up your annual blog schedule!

Property law Essay Example | Topics and Well Written Essays - 2000 words - 2

Property law - Essay Example Besides, in law the husband and wife scenario brings about the presumption of a resulting trust. However, according to the obiter of Lord Diplock in the case of petit v petit, he articulated that the resulting trust presupposition is obsolete. This view appears to be the case in regard to the Court of Appeal’s ruling in regard to Barbara’s husband, given that there is no appropriate evidence to demonstrate that this opinion can not be refuted by Barbara as would be illustrated by this application. As an alternative, the Court of Appeal has formed a prejudiced state of affairs for Barbara’s husband in regard to his position as a husband and not permitting this plead would be a violation of his human rights laid down in the European Court of Human Rights as integrated by the Human Rights Act 1998 to a just trial Article 6(1) as well as discrimination in Article 14. Barbara’s husband made a full payment for the purchase of Sunrise Lodge. This creates a scenario where he is regarded as the sole owner of Sunrise Lodge. Nevertheless, as Barbara then contributed 30% to the overall total cost makes it legally acceptable for the couples to be considered as tenants in common in regard to the given purchase money. Moreover, by the virtue of providing money to the mortgage, Barbara’s intention meets the basic principle of equity whereby the resulting trust would be presumed. Eventually, Albert sold off Sunrise Lodge and used the proceeds to make a full purchase of another freehold property, Greengables of which the legal title was placed into the joint names of Albert, Barbara and Charles. The registration of the property under the names of all the three parties gives rise to joint tenancy of both the legal and equitable estates. The position at this stage was that both the equitable and the legal estates were held jointly by Albert, Barbara and Charles for he had attained the